Have you got your product name right?
It may seem like an obvious point but many people neglect the basics when launching a new product or service and find they have difficulty marketing it further down the line.
Your product name is a huge part of your brand. It needs to be original, memorable and emotive in order to mean something to your target markets.
For more information, call us on 01623 600620 and ask for Esme.
In a break from our normal posts, we’ve put together a list of useful Valentine’s Day ideas and posts from around the web in case you were thinking of doing Anything For Love.
This weeks branding news digest
A few weeks ago I told you about the ‘Virgin SpaceShipTwo’, essentially a plane that flies into space. Well, now more breaking Virgin news with this week’s announcement that Branson has expanded the brand further with an underwater plane!
This weeks branding news digest
Why use 140 characters when you can say it in two words?
Romance is no longer about those ‘three little words’…if you class ‘Tweet Me’ as romantic!
This weeks branding news digest
Retro photography brand Polaroid go Gaga for their 2010 re-launch after twice emerging from bankruptcy.
This weeks branding news digest
YouTube are taking a bit of a gamble and streamlining their search function in order to provide the user with a more personal selection of videos, in the hope that the results will be more accurate. YouTube, who are owned by Google, think that providing more accurate and personal results will keep people on the site longer by providing the user with additional content, related to their search.
This weeks branding news digest
See all the brand award winners in Design Weeks Benchmark Awards. A great resource to get some really creative ideas for 2010.
This weeks branding news digest
UEFA have announced that the new Euro 2012 logo and visual identity will be unveiled next week. The brief was to create a positioning based on the concept of ‘old rivals’ meeting again.
Part of the branding process is working out your brand position. Brand position is all about where your brand currently sits in your market place and where you want it to sit in your marketplace against your competitors. Read More
On PR 2.0, Brian Solis has put together a comprehensive list of Social Network Statistics for the World and the US. This is very useful, but doesn’t provide social networking statistics for the UK, which is something that I’m interested in. Also he provides some great advice on using the statistics. Read More
